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Weekly Challenge – February 26, 2024
This week’s challenge — Major Donor Conversations
Organizer:
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Day four: Thanking (again)
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Day four: Thanking (again)
Today’s task – close the loop with your donor.
Here’s what you’re going to do. Draft a sincere thank you message for a donor who has just contributed. Make sure the message reflects the specific impact of their gift and conveys the immediate difference they’re making.
And then email it to the donor.
Ideally you’re writing a thank you for a major gift. But if you didn’t have a major gift come through this week THAT IS OK! Pick a donor who made a gift this week (of any size) and write that message. You gave your gratitude and appreciation muscles a great workout in last week’s challenge, so this should come naturally to you!
(Looking for Shanon Doolittle’s tips for a great thank you message? Right here.)
Why this rocks: Picture this — your donor is still feeling great about making a gift. Now imagine their smile when they open up your thank you note (a note sparkling with the same energy their gift just brought to your cause).
That’s what you’re crafting: a thank you note that feels like a high-five.
For you, the fundraiser: It’s like sending a friend a message that says, “You’re awesome!”
It feels great, right?
Well, that’s the vibe. You’re building a bridge with your donor. This isn’t routine — it’s your chance to be the highlight of their day. And when donors feel like stars, they stick around for the encore.
Plus, who doesn’t love crafting a message that turns gratitude into an art form? It’s your moment to shine at making them shine.
Once you’re done writing the message, post it below!
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2 Replies
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I love the ‘close the loop’ with a thank you note. And Shannon’s training is SPOT ON!
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I sent 4 thank you postcards. 2 to individual donors & 2 for recent mini-grants.
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